Although periods are natural, there is still a stigma that surrounds them even today. period. aims to break this stigma, which is what influenced the product name and choice of colour palette. As seen through research, the design of period products usually avoids this directness, masking the fact that they are period products.
role
6 weeks
Branding & Visual Design
tools used
Illustrator
TIMEFRAME
period. is a period preparation kit for prepubescent girls which includes the essentials to maneuver their first period: daytime and nighttime pads, painkillers and a heating pad.
the pad pouch & package
The pad packaging was redesigned to be a pouch, which
makes it easier for users to keep for later disposal. Written cues
are strategically placed on the inside of the pouch flap, prompting
the user to keep said pouch.
The flimsy plastic packaging was replaced with a sleeve that wraps around 12 pads, with instructions included on the back of the sleeve.
CHALLENGES & TAKEAWAYS
As this project was developed during the COVID-19 pandemic, I bet you can imagine the struggles we were all faced with. Working in Package Design, you always have to print and reprint your mockups to ensure that everything works. Working from home, you don't necessarily have that opportunity — but you figure your way around it. The solution involves tiling your prints and along with a lot of cutting and pasting!
DELIVERABLES
Kit includes:
1x large container
12x daytime pads
12x nighttime pads
1x painkiller bottle
1x heating pad
2x pad storage boxes