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The Alzheimer's Society
The goal of this project was to redesign the Alzheimer's Society of Canada's brand identity.
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The purpose behind the new branding for the Alzheimer's Society was to make it more inclusive and attractive for the secondary target audiences while maintaining an appropriate design for the main target audience: those affected by Alzheimer's disease and other dementias.
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Disclaimer: This is in no way affiliated with the Alzheimer's Society. This rebrand is fictional and was for a school project.
Previous Visual Identity





New Visual Identity





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