Disclaimer: This is in no way affiliated with the Alzheimer's Society of Canada, this rebrand project is theoretical.
role
6 weeks
Rebranding & Visual Design
tools used
Illustrator, Photoshop, InDesign, After Effects
& Figma
TIMEFRAME
The goal of this project was to redesign the Alzheimer's Society of Canada's brand identity.
The purpose behind the new branding for the Alzheimer's Society was to make it more inclusive and attractive for the secondary target audiences while maintaining an appropriate design for the main target audience.
BRAND CHALLENGES
After conducting thorough research about the organization, I came up with the following brand challenges:
1.
Making the visual identity appropriate and adaptable to multiple platforms, both in print and web formats.
2.
Since the main target audience tends to be an older
audience (those who are living with Alzheimer's disease and
other dementias), the visual identity needs to be clear enough
for them to comprehend, no matter the size.
3.
The work that the Alzheimer's Society of Canada does is not only targeted towards those living with Alzheimer's disease and other dementias, but also includes their families, their caregivers and health-care professionals. It is important for the visual identity to reflect on these important and crucial bonds.
4.
Including a pictorial element, which is seen in many other
non-for-profit organizations. This could help attract a younger audience, bringing more awareness to the disease.
Previous Visual Identity
New Visual Identity
CHALLENGES & TAKEAWAYS
This project was completed during a shorter timeframe than normal as this was taken as a summer course. Some aspects of the project I felt as if I didn't have enough time, which could be somewhat of a realistic scenario I could eventually face.
DELIVERABLES
Brand Guide: view here!
What I learned from this project is the importance of putting deadlines for yourself and managing my time to ensure that everything is completed on time with the highest quality possible.